Festival "Dubai-summer surprises" continues to please residents and guests of Dubai with colorful events, discounts on products of the world's leading brands, as well as with all kinds of drawings and lotteries.

So, Dubai Shopping Mall Group (Dubai Shopping Mall Group) each week holds a drawing of cars BMW 3 series 2012 m of a single year. To take part in it, it's enough to make a purchase for 200 dirhams (about 54 US dollars) and fill out the coupon. The final drawing will take place on August 31, the last day of the Ramadan celebration in Dubai

For young guests of the festival, a children's entertainment complex "Mir Modhesha" is opened in the Airport-Expo . This year around 40 theme zones work here, including a skate park, a horse riding platform, inflatable attractions, a book bazaar, and the Magic Valley Planet Game machines . Theatrical performances are staged on the stage of the Modeches Theater, and football matches are organized between different teams in the sports zone archery and aerobics classes ."World of Modhesh" will be open until September 10, 2011 . In addition, the festival will host a variety of international animation shows for children, including Bob the Builder in the "Mall of the Emirates" (July 17-27) ), Thomas the Tank at Mirdiff City Center (July 21-31), Chauder in the Dubai Festival City (July 21-31) .

Special attention is paid to the events of the festival's events on the theme of the historical heritage of Min Bladi Al Emarat, which are held at the Dubai Mall from 18 to 26 July. Visitors will be able to see Bedouin tents, camels, falcons, exposition of traditional dishes, materials for making dow, as well as taste dates, sweets and Arab coffee. And from 27 to 29 July, fashion shows will be shown for traditional women's clothing - abayi and sheylya.

The festival "Dubai - summer surprises" greatly contributes to positioning Dubai as an international destination for recreation and shopping all year round . According to the results of the first half Dubai-summer surprises "in the retail sector of the emirate recorded growth in sales . So, in the" Mercato Mall "sales increased by 10% compared to the previous year . In the festival center" Dubai Festival City "the number of promo- coupons increased at 100% . In addition, for the period from June 22 to July 11, the sale of gold and jewelry at the Festival Center increased by 22% .

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