Being a large city, Novorossiysk provides its residents and guests with ample opportunities for shopping . One of the popular shopping centers of the city is the large shopping and entertainment center "Krasnaya Ploshchad" . Being on the central highway of the city (Anapskoe shosse, 2), he is easily accessible on all types of public transport . For those who came by car, "Krasnaya Ploshchad" offers free parking for 250 seats . On the shopping areas of this mall there are shops many brands known throughout the world, from luxury to the most democratic . Mostly middle-class brands are prevalent, popular all over the world . For entertainment of visitors bowling, billiards, entertaining center for kids, a multiplex cinema, a restaurant patio and several restaurants offering an extensive menu .

Central (st. Biryuzova, 3) and Mefodiyevsky (7 Shaumyan St.), the markets of Novorossiysk offer buyers not only local seasonal products, but also that produced by farms in other areas. The range of these markets differs little from that offered by the markets of neighboring cities.

For travelers it is important to be able to buy a wide range of everyday goods and products at reasonable prices. This opportunity is provided by the supermarket chain "Magnit", which is especially well developed in the south of Russia. In particular, there are twenty stores of this network in Novorossiysk. They are quite successfully located throughout the city, which makes it possible not to spend too much time on purchases, about half of the stores in the "Magnit" network gravitate toward the central street of the city, Anapa highway, and the embankment.