Shops of well-known German chains are already in many countries of the world, and Russia is no exception. But, being in Germany, it makes sense to get acquainted with your own experience with how these stores work in their homeland. Where the concept and strategy of each network is strictly observed
The world-famous German network of department stores Peek & Cloppenburg exists since 1901 and specializes in selling clothes from a wide range of designers. There will find an outfit to taste and a lover of high fashion, and a modest student who prefers young, unknown designers. In accordance with the concept, the stores of this network are located in spacious multi-storey buildings. There are almost every major city in Germany.
The network of electronics and home appliances stores Media Markt appeared in Germany relatively recently, in 1979 . There are several hundred stores all over Germany, in the whole world already around 600 . Since the beginning of the 21st century, the network is No. 1 in Europe in this category of goods . The success of the Media Markt network is determined by the huge assortment of goods (more than 45,000 titles), low prices, competent sellers, cordial service .The rapid growth of the network suggests that the company's strategy is correct, and more about what is worth thinking about, and not to buy yourself in Germany some new device that is not necessary to call, but you want to buy for a long time!
Douglas Holding is a well-known chain of perfumery and cosmetics stores in Germany. Shops under this name are available all over the country, and all over the country they are popular with buyers, because here you can not only make a purchase, but also try out a new product and get advice from a professional makeup artist and "try on" a new makeup.
The world-famous chain of METRO stores has long been known to specialists around the world. These are hypermarkets aimed at professionals in the restaurant and hotel business
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